Target Audience

The target audience for my extended sequence will be more of a niche audience targeting fans of the social realist genre. I also think this will appeal to more of an older audience aged 25 and above because they will be able to relate to it in some sense.  According to YouTube, ‘Raining Stones’ by Ken Loach, which was an inspiration for my developed sequence is popular among males, aged 35 – 64, this would class as a niche audience opposed to a mainstream audience. I think it is popular among males of that ages as teenagers and younger males may find it boring as there isn’t loads of action and special effects.

YouTube statistics

These are the YouTube statistics for the trailer for Ken Loach's 'Raining Stones'. As I am also making a social realist film, inspired by the work of Ken Loach, my developed sequence would have very similar statistics.

Total views: 2,780

Ratings: 9		Comments: 7		Favourites: 5
Likes: 9 Dislikes: 0

Significant discovery events

	Date	Event	Views
A	12/01/2011	First featured video view	97
B	12/01/2011	First referral from related video – Ken Loach - EXCLUSIVE - "Route Irish" Trailer	86
C	12/01/2011	First referral from – http://www.google.co.uk/	72
D	12/01/2011	First referral from YouTube search – riff raff ken loach	66
E	11/01/2011	First referral from YouTube search – raining stones	198
F	10/01/2011	First referral from YouTube search – ken loach riff raff	49
G	09/01/2011	First referral from YouTube search – ken loach	117
H	08/01/2011	First referral from YouTube search – ken loach films	61
I	07/01/2011	First view from a mobile device	168
J	07/01/2011	First referral from a subscriber module	143

This video is most popular in:

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Audiences

This video is most popular with:

Gender	Age
Male	45-54
Male	55-64
Male	35-44

Aims and context

My aim is to create an extended sequence from an imagined feature called ‘The Debt’. I am filming the scene where Barry leaves his house and goes to meet the Loan Shark for a ‘business’ meeting. The purpose of this sequence is to show  my target audience just how hard times were and what people would go through for some money My imagined feature will be of the social realist genre also with aspects of crime. I will achieve this by using the genres codes and conventions. I will be aiming to make the audience sympathise for Barry and I want to them to be able to understand the situation he is in and understand how hard times are. I also want to be able to make the audience feel scared for Barry and want them to be able to feel how powerful the loan shark is. I will achieve this by using high angle shots to make Barry look small and vulnerable and low angle shots to make the loan shark look tall and dominant, I want to make it so the audience know he is clearly the one in charge.

For my extended sequence I will be taking on the role of director, producer, editor and cinematographer. The target audience for my extended sequence will be more of a niche audience targeting fans of the social realist genre. I also think this will appeal to more of an older audience aged 25 and above because they will be able to relate to it in some sense.  According to YouTube, ‘Raining Stones’ by Ken Loach, which was an inspiration for my developed sequence is popular among males, aged 35 – 64, this would class as a niche audience opposed to a mainstream audience. I think it is popular among males of that ages as teenagers and younger males may find it boring as there isn’t loads of action and special effects.

Narative structure

Protagonist: Barry Clark
Antagonist: Loan Shark
Disruption: Barry Clark becomes unemployed and needs to earn some money.

Quest: Barry starts to find ways to earn money.

Resolution: He manages to get some money, but he borrowed from a loan shark and this can only end bad.