Target Audience

The target audience for my extended sequence will be more of a niche audience targeting fans of the social realist genre. I also think this will appeal to more of an older audience aged 25 and above because they will be able to relate to it in some sense.  According to YouTube, ‘Raining Stones’ by Ken Loach, which was an inspiration for my developed sequence is popular among males, aged 35 – 64, this would class as a niche audience opposed to a mainstream audience. I think it is popular among males of that ages as teenagers and younger males may find it boring as there isn’t loads of action and special effects.

YouTube statistics

These are the YouTube statistics for the trailer for Ken Loach's 'Raining Stones'. As I am also making a social realist film, inspired by the work of Ken Loach, my developed sequence would have very similar statistics.

Total views: 2,780

Ratings: 9		Comments: 7		Favourites: 5
Likes: 9 Dislikes: 0

Significant discovery events

	Date	Event	Views
A	12/01/2011	First featured video view	97
B	12/01/2011	First referral from related video – Ken Loach - EXCLUSIVE - "Route Irish" Trailer	86
C	12/01/2011	First referral from – http://www.google.co.uk/	72
D	12/01/2011	First referral from YouTube search – riff raff ken loach	66
E	11/01/2011	First referral from YouTube search – raining stones	198
F	10/01/2011	First referral from YouTube search – ken loach riff raff	49
G	09/01/2011	First referral from YouTube search – ken loach	117
H	08/01/2011	First referral from YouTube search – ken loach films	61
I	07/01/2011	First view from a mobile device	168
J	07/01/2011	First referral from a subscriber module	143

This video is most popular in:

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Audiences

This video is most popular with:

Gender	Age
Male	45-54
Male	55-64
Male	35-44

Aims and context

My aim is to create an extended sequence from an imagined feature called ‘The Debt’. I am filming the scene where Barry leaves his house and goes to meet the Loan Shark for a ‘business’ meeting. The purpose of this sequence is to show  my target audience just how hard times were and what people would go through for some money My imagined feature will be of the social realist genre also with aspects of crime. I will achieve this by using the genres codes and conventions. I will be aiming to make the audience sympathise for Barry and I want to them to be able to understand the situation he is in and understand how hard times are. I also want to be able to make the audience feel scared for Barry and want them to be able to feel how powerful the loan shark is. I will achieve this by using high angle shots to make Barry look small and vulnerable and low angle shots to make the loan shark look tall and dominant, I want to make it so the audience know he is clearly the one in charge.

For my extended sequence I will be taking on the role of director, producer, editor and cinematographer. The target audience for my extended sequence will be more of a niche audience targeting fans of the social realist genre. I also think this will appeal to more of an older audience aged 25 and above because they will be able to relate to it in some sense.  According to YouTube, ‘Raining Stones’ by Ken Loach, which was an inspiration for my developed sequence is popular among males, aged 35 – 64, this would class as a niche audience opposed to a mainstream audience. I think it is popular among males of that ages as teenagers and younger males may find it boring as there isn’t loads of action and special effects.

Narative structure

Protagonist: Barry Clark
Antagonist: Loan Shark
Disruption: Barry Clark becomes unemployed and needs to earn some money.

Quest: Barry starts to find ways to earn money.

Resolution: He manages to get some money, but he borrowed from a loan shark and this can only end bad.  

which part of my film I am filming

I will be filming Barry leaving his house and going to meet the Loan Shark. I will also be filming them both speaking and sorting out 'business' problems.

Synopsis

1984 in Britain and Margaret Thatcher is prime minister. The poor are poorer, the rich are richer and unemployment is through the roof.  Barry Clark has just lost his job and has hit an all-time low; he lives in a damp rented council flat and rarely sees his son who lives with his ex-wife. He needs to start getting some sort of income or just enough in his pocket so he can pay his rent but getting a job is not going to happen any time soon. Although he really doesn’t want to and knows it may end badly Barry goes to see a loan shark. At first the loan shark seems like a decent man and loans Barry an adequate amount of money. However, when it comes to Barry paying the money back the loan shark isn’t so reasonable. Obviously Barry cannot pay back the loan shark, or at least all at once, he just needs time but the loan shark wants it all at once, and Barry has 48 hours to get the money to him.  The loan shark then calls Barry and arranges to meet him down at the old fishing docks for a ‘business’ meeting. Barry goes to meet him, but doesn’t have the money, luckily and unbelievably Barry manages to talk his way out of it and gets his repayment time extended, and in the end gets the money that he owes.  

genre conventions

Social realist films try to be as ‘real’ as possible. They tend to steer away from really fancy cinematography and special effects to keep the film as ‘real’ as they can. Ken Loach, for example, who is a social realist director, uses less known or unknown actors and only gives them the script for the scene they are filming on the day so they don’t know what will happen, thus creating a ‘real’ feel as their emotions and responses will be real as they didn’t know what was coming and a lot of improvisation was needed, again giving it a more ‘real’ feel to it.

Social realist films often involve the working class and tackle problems which are going on the world such as unemployment. Such films are generally set in the north of England in council estates and grimy pubs. The characters nearly always have a very strong ‘common’ accent.

My film extract however will also have some conventions of the crime genre. Crime films tend to focus more on the criminal opposed to the police officers and glorify the rise and fall of the criminal. Within the crime genre you would expect to see at least one of, if not several or all of the following; serial killers/murders, robberies, chases, shootouts, heists and double-crosses.  Crime films are more then often set in the big city, or underground clubs and dark alley ways away from the police and other civilians. Film gangsters are usually materialistic, street-smart and self-destructive. A significant plot within a crime film would be a rivalry with another criminal. The gangsters or criminals Success is often measured in material goods – flashy cars, expensive clothes, and mansions.

Vary rarely does the criminal get caught or end up dead, and if they do get arrested they will most probably end up finding their way out of prison. They are also often set during the night time as a criminal wouldn’t work during the day as it would be too easy for them to be caught. Sometimes big heists such as bank robberies may take place during the day while the bank is open.